{"id":270,"date":"2025-06-18T21:14:47","date_gmt":"2025-06-18T21:14:47","guid":{"rendered":"https:\/\/globalmotiveint.com\/?p=270"},"modified":"2025-06-18T21:14:47","modified_gmt":"2025-06-18T21:14:47","slug":"el-poder-duradero-del-papel-en-la-estrategia-de-marca","status":"publish","type":"post","link":"https:\/\/globalmotiveint.com\/en\/el-poder-duradero-del-papel-en-la-estrategia-de-marca\/","title":{"rendered":"El poder duradero del papel en la estrategia de marca"},"content":{"rendered":"<h3 class=\"wp-block-heading\">1. Por qu\u00e9 sigue siendo relevante<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tangible y memorable<\/strong>: Las personas retienen un anuncio impreso por 17 d\u00edas en promedio.<\/li>\n\n\n\n<li><strong>Genera confianza<\/strong>: Los materiales f\u00edsicos son percibidos como m\u00e1s serios y cre\u00edbles .<\/li>\n\n\n\n<li><strong>Complemento digital eficaz<\/strong>: Combinar impreso y digital aumenta la eficacia del marketing incluso hasta 400\u202f%.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Servicios que ofrece NeoPaper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Papeler\u00eda corporativa (cartas, sobres, tarjetas)<\/li>\n\n\n\n<li>Folletos, cat\u00e1logos y rack cards<\/li>\n\n\n\n<li>Empaques, etiquetas y merchandising<\/li>\n\n\n\n<li>Acabados especiales: barnices UV, troquelados, QR integrada\u2026<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Impacto en marketing y ROI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 63\u202f% de las empresas usa material impreso para aumentar visibilidad; 54\u202f% para generar leads.<\/li>\n\n\n\n<li>Recaudaci\u00f3n en ONGs: 78\u202f% impulsado por material impreso.<\/li>\n\n\n\n<li>Incremento de un 49\u202f% en ventas y 125\u202f% en consultas cuando se combinan impreso y digital.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>1. Por qu\u00e9 sigue siendo relevante 2. Servicios que ofrece NeoPaper 3. Impacto en marketing y ROI<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":1,"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/posts\/270\/revisions\/271"}],"wp:attachment":[{"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalmotiveint.com\/en\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}